SMM panels use a lot of short terms like "start count", "R30" and "drip feed". This glossary explains each one in a line, grouped by topic, so you can order with confidence.
- ✓Rate: the price for every 1,000 units.
- ✓Start count: your count when the order began.
- ✓Refill: free top-up if the count drops.
- ✓Drip feed: one order delivered in parts over time.
- ✓Partial: part delivered, the rest refunded to balance.
Basic Terms
SMM
Social media marketing: growing a profile or brand on social platforms.
SMM panel
A website where you buy followers, likes and views from one dashboard.
Provider
The supplier that actually delivers a service.
Main panel
A large panel that supplies services to other panels.
Reseller
Someone who buys services wholesale and sells them to their own customers.
Child panel
A branded panel linked to a main panel, run under your own name.
Service
One product on the panel, such as Instagram likes.
Service ID
The number that identifies each service, used for orders and the API.
Category
A group of related services, such as "Instagram Followers".
Price Terms
Rate
The price per 1,000 units. See why SMM panel prices differ.
Min order
The smallest quantity you can order.
Max order
The largest quantity you can order at once.
Bulk discount
A lower rate for large orders or high monthly spend.
Reseller rate
A special price for customers who resell services.
Ordering Terms
Link
The public profile or post address the order goes to.
Quantity
How many units you order, such as 1,000 likes.
Order ID
The unique number of your order, used to track it or ask support.
Mass order
Placing many orders at once, one per line.
Drip feed
Splitting one order into smaller deliveries over time.
Runs
In drip feed, how many times the delivery repeats.
Interval
In drip feed, the minutes between each run.
Package
A fixed bundle sold at one price, not per 1,000.
Custom comments
Comments you write yourself, one per line.
Comment likes
Likes added to a specific comment.
Subscription (auto likes)
Likes or views added automatically to your new posts.
Delivery Terms
Start count
Your count when the order started.
Start time
How long before delivery begins, such as "0–1 hour".
Speed
How much is delivered per day, such as "10K/day".
Instant
Delivery starts within minutes.
Gradual
Delivery is spread out at a slower, steady pace.
Average time
How long recent orders of a service took to finish.
Remains
How much of the order is still left to deliver.
Cancel
Stopping an order before it starts, if the service allows it.
Order Status Terms
Pending
The order is waiting to start.
Processing
The order is accepted and being prepared.
In progress
Delivery has started.
Completed
The full quantity was delivered.
Partial
Part was delivered; the rest is refunded to your balance.
Canceled
The order couldn't run and was refunded to your balance.
Quality and Refill Terms
Refill
A free top-up if your count drops during a set period. See refill vs non-refill.
Refill button
The button in your orders page to request a refill.
R30 / R90 / R365
Refill available for 30, 90 or 365 days.
Lifetime refill
Refill for as long as the service is offered.
Auto refill
Drops are topped up automatically, without a request.
No refill (NR)
Drops after delivery are not replaced.
Drop
Followers or likes that disappear after delivery.
Non-drop
The seller expects few drops; check for a refill period too.
HQ
"High quality": a label for better-looking accounts.
Real-looking
Accounts with photos and posts that look natural on your profile.
Targeted
Delivered from accounts in a chosen country, such as India.
Retention
How long each video view keeps watching.
Payment and Account Terms
Balance
The money in your panel account, used to pay for orders.
Add funds
Putting money into your balance, for example by UPI.
Minimum deposit
The smallest amount you can add at one time.
Payment gateway
The service that processes your payment, such as a UPI or card gateway.
UTR
The 12-digit reference number of a UPI payment.
Refund
Money returned to your balance for an order that couldn't be completed.
Ticket
A support request you open from your account.
Affiliate program
Earn a commission when people you refer add funds.
Currency
The money your balance and prices are shown in, such as INR.
API and Reseller Terms
API
Lets your website or panel place and track orders automatically.
API key
Your private API code. Keep it secret, like a password.
API URL
The address your system sends API requests to.
Service sync
Updating your panel's services and prices from a provider.
Margin
The difference between what a reseller pays and charges.
White label
Selling a provider's services under your own brand.
Social Media Terms
Engagement
Likes, comments, shares and saves on your posts.
Engagement rate
Engagement compared with your followers or views, shown as a percentage.
Social proof
The trust people feel when a profile already looks popular.
Reach
How many different people saw your content.
Impressions
How many times your content was shown in total.
Reels views
How many times your Instagram Reel was played.
Story views
How many people watched your story, which lasts 24 hours.
Watch hours
Total time people spent watching your YouTube videos.
Organic growth
Followers and engagement that come naturally from your content.